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About Us

We at VarEesha, believe that every little aspect of our lives has some form of art & design in it. From our morning tea in colorful vibrant cups to our day end on soft sheets, our life is filled with designs. It’s not just the wall decor or our beloved crockery, designs inspire a whole lifestyle.

While we can go on & on about design and creativity, here’s a glimpse of our story - our 5 Ws & 1 H

 

WHY

For the Love of all things Beautiful!

This began as a simple idea to bring forward and showcase all things made in India, that make our daily lives more beautiful, our homes more pleasant and our souls happier and positive.

We have been fascinated with our culture and hand-crafted products made in India for ages. With each visit to a regional fair or a local carnival or Dilli Haat, the amazement at the magical powers of hands kept growing. It seems surreal at how simple things could be turned to intricate art-work in people’s hands. We thus wanted to bring such hand-made products to every household, merging aesthetics with practicality. Bringing intricate forms like Warli, Madhubani, Gond, Pattachitra, Pichwai and Meenakari to the daily lives not just within our country but also to handicraft lovers across the globe, was the objective.

Hence, began our ecommerce journey to bring India’s handicrafts to every household.

 

WHAT

Step into the world of wondrous, timeless designs made by Indian karigars.

We are an online store showcasing Indian designs that prove that imperfections can be even more beautiful.

Each of our products is thoughtfully created in the small nooks & corners of our country. Our artists are inspired by wonderful things of nature – the sunrise, the starlit midnight sky, chirpy birds to historical stories, deities and ancient monuments to daily objects to books, fashion, even celebrities.

They create and we bring forward, dining accessories, furnishings, décor items, furnishings and homeware that are hand-made, hand painted, eye catching, yet a perfect fit in our fast practical lives. Each of our items is gift worthy and we make it even better for you. We customize and make hampers as per your needs. It could be a birthday, a wedding or a corporate looking for gifts, we are here for you.

We try hard to consider our environment and cultural sentiments while presenting our collections. Our series are made in small batches and each piece thus differs from the other.

 

WHO

This endeavor belongs to each artist of our heartland who chooses to express his creativity through his handiwork.

We are just a medium to connect that artist to you.

 

WHEN

Our journey began around eight years ago wherein we started sharing our designs across Ecommerce platforms like Amazon, Pepperfry & Myntra.

Having experienced the love of our customers throughout the country we actually began to put together our own online store more recently.

 

WHERE

Technically we are based in Delhi NCR because our warehouse is based here.

However, we like to believe that we are based in India, in each small village where our artists are creating new wonders.

 

HOW

Each of our creations is Hand crafted & Hand painted by rural artisans of our vast and culturally rich country. From terracotta pottery, glazed ceramics to hand carved wood, each of our products tells a different tale. They are like different pieces of a puzzle that go well together.

Every piece goes through tedious processes and handiwork, then reaches our warehouse. Our team does a number of checks before sending these off to your homes and offices. Our packaging is tried & tested several times to keep these creations safe & sound.

 

 

Each design has a story, a story in its inspiration or a story of the artisan creating it. Each creation is unique and authentic and thus no two are alike. The small imperfections in hand-made products is what make them even more authentic and beautiful. Just try our flaw-some designs and see your home become more beautiful instantly. Design Life!

 

ABOUT THE FOUNDER

For the better part of her career, our founder, Ms Aastha Wadhwa Nagpal worked in the banking industry, and then proceeded to work in a global software company. Despite the leaps and moves in her career, as a handicraft and home decor enthusiast, she craved to work on her hobby – interiors – leading her to launch ‘VarEesha’. The name VarEesha  is an amalgamation of her children’s names. 

She hopes to fulfill her goal of bringing hand crafted beautiful pieces to all corners of the country merging the cultural and regional tastes of our rich heritage.

Read more at: https://yourstory.com/2022/03/leading-women-trailblazers-aspirations-breakingthebias-journey

 

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